I read on Google News this morning that Net Flix will be blocking the VPN's within a couple of weeks. Just thought I would let you know in case you didn't see the article.
Ugh. I guess it was just a matter of time.
What this really boils down to is the content owners (movie studios, "record" labels, TV channels, etc.) remaining stuck with outdated ideas about how and where people want to experience their content. If I'm willing to pay to watch a movie, for example, but they block me from doing so in the way that works best for me, that's just going to make me feel less bad about doing so in a way that doesn't get them paid. If I have a new-fangled MP3 player and the record label that published the music CD I bought prevents me from ripping songs to my device, then next time I might not waste money buying a CD and just go ahead and download it from somewhere.
Services such as Netflix don't (or shouldn't) care where I'm accessing my account as long as I'm paying my bill. In fact, they do let me access it from wherever. It's just that they have contracts with the content owners that limit where certain content is available, and I'm certain there are penalties for Netflix if they let me watch certain things in the "wrong" locations.
The world is a much smaller place than it used to be, people are far more mobile than they used to be, and our options for watching and listening to stuff are far more diverse than they used to be. This is a huge business opportunity, but it's going to kill companies (or entire industries) that insist that everyone adapt to them rather than the other way around.
Right now, the number of account cancellations this would cause for Netflix probably isn't enough for them to push back against movie studios or TV channels, but at some point they're going to see a significant amount of business lost that they might start refusing to license geographically limited content.